Marketing in e-commerce

Do you want to learn how to build solid foundations for an online business? Or maybe how to build your own brand on the Internet? Discover the world of internet marketing and gain skills that will make you stand out on the market!

Take part in a free e-learning course prepared by Paweł Tkaczyk - an expert in marketing and brand building.

The "Marketing in e-commerce" training is aimed both at people who run their own online business and want to take it to a higher level, as well as for those who are just considering entering the world of e-commerce. Regardless of whether you own a small online store, dream of creating a large e-commerce platform, or are a specialist and want to build your own brand on the Internet, this course will help you acquire the necessary skills and knowledge to achieve your goal.

The program consists of:

  • live webinar with a Q&A session with Paweł Tkaczyk, titled Business mind, i.e. things you need to rethink in your head when you want to go on your own, which will take place on December 7, 2023 at 19:00 – 20:30. The webinar will also be recorded and made available to participants;
  • 17 videos and additional exercises, quizzes, etc., which will be available for two months on the online platform;
  • PDF materials consolidating knowledge.
  • After completing 100% of the course, you will receive a certificate

What you need to do to take part in the training:

by November 13, 2023 submit an application on the Santander Scholarships platform

by November 14, 2023 take the Clevry skills test, which you will receive access to after submitting your application

until November 25, 2023, wait for the results of recruitment to the program

by December 1, 2023 confirm your willingness to participate in the project if your result is positive. Attention! If you do not do this, we will transfer your place to the next person on the reserve list.

About the host

Paweł Tkaczyk is one of the most recognizable brand building experts in Poland. His book, "Nooks and crannies of the brand", is a bestseller and required reading at the best Polish universities. He has been building strong brands for 17 years. He is one of the leading marketing personalities in Poland.

Detailed module agenda:

  1. Introduction to e-business and its specifics: Discussion of the basic principles of business operation on the Internet, focusing on the specific features that distinguish it from traditional business.
  2. A strategic approach to e-business: Explain the concepts of niche and uniqueness and discuss how to use them to achieve success in the world of e-business.
  3. Starting an e-business: Presenting the key stages of starting your own e-business, from market analysis to choosing a name and domain.
  4. E-Business Financing: Introducing different financing options such as crowdfunding, crowdinvesting, tokenization and IPO.
  5. Basics of creating an online store: Discussion of the first steps to creating an online store, including choosing a platform and hosting.
  6. Online Store Structure and Usability: Addresses the key elements of an effective online store structure and usability considerations.
  7. Sales on auction platforms and advertising websites: Comparison of various e-sales platforms such as Allegro, Amazon, eBay and others.
  8. Introduction to e-services: Overview of the concept of e-services, including e-selling knowledge, podcasts and webinars.
  9. Personal branding and affiliate programs in e-services: Discuss the importance of personal branding in the world of e-services and explain how affiliate programs work.
  10. E-marketing basics: Introduction to online marketing, including branding, storytelling and viral marketing.
  11. Social Media Marketing: Discuss effective marketing strategies on platforms such as Facebook, Twitter, LinkedIn and Instagram.
  12. Video Marketing and YouTube: Explain why businesses should use YouTube and cover the basics of video marketing.
  13. Email marketing and marketing automation: Discussion of key aspects of email marketing, including effective newsletters and lead generation, and an introduction to marketing automation.
  14. SEO and Content marketing: Discussing SEO principles and showing how creating valuable content can help with website positioning.
  15. Google Ads and Remarketing Techniques: Show you how to use Google Ads effectively and discuss remarketing and retargeting techniques.
  16. Communication and building trust with e-customers: Presentation of the e-customer profile, discussion of communication techniques and ways of building trust in the world of e-commerce.
  17. Customer Experience Optimization and Customer Service Automation: Discuss the importance of customer experience in e-business and introduce CRM as a customer service automation tool.